Hey, I'm Adi
I'm a product designer
Problem solver,
Passionate creator.
I'm a product designer
Problem solver,
Passionate creator.
Streamlining the interface to allow account syncing with a single ID and using contextual sidebar tooltips minimized user friction. This UX optimization successfully drove a 60% migration rate within the first week and motivated 5% of sellers to select higher commission tiers.
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This case study shows how introducing filter chips and mobile-optimized layouts reduced choice paralysis, successfully boosting user engagement and high-volume conversions.
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By unifying fragmented workflows into a centralized, automated platform, these UX improvements eliminated repetitive tasks and slashed content production time by 75%.
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A custom digital evaluation platform for the IDF's elite canine unit (Oketz), replacing paper-and-pen scoring with centralized, real-time field trackers. The system streamlined information architecture, cut post-camp alignment and grading time, and gave assessors instant analytical visibility over candidate scores for the first time.
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